Building a Modest Empire in the Middle East

A self-taught designer made swimwear for women to keep cool and covered in the sun. Now her business is taking off.

When Maureen Hall moved from Ottawa, Canada, to Dubai in 2000, she went from bundling up in cold weather to covering up in the scorching sun. But she and her family needed to protect their fair skin from powerful UV rays. They also needed modestly designed swimwear in line with the religious and cultural norms […]

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Risk Management for Changing Times

Why you need to address risk like a farmer.

When I was a little girl, I spent several summers farming with my grandparents. They were often worried about the weather and planning ahead to get the most out of their crops. They focused on each and every aspect of what their customers wanted, anything that could affect their ability to deliver what they promised. […]

The Not-So-Distant Future of Fuels

After years of investment and research, for UPS, now is the time for alternative energy sources.

Mike Casteel, director of fleet procurement for UPS, recently gave a keynote address on “the future of fuels” at the annual meeting of the Fuels Institute in Dallas, Texas. Afterwards, Fuels Institute Executive Director John Eichberger interviewed Casteel, who has more than 40 years of logistics, energy and automotive experience. Below is their candid chat about […]

What Rowing Across the Atlantic Can Teach You About the Working World

How can this extreme example of teamwork translate to the business world?

Toby Gould was both excited and petrified on the morning of Dec. 12, 2018. He and the three other non-professional rowers in his team were due to set off from La Gomera in the Canary Islands in a rowing boat equipped with only as much kit and freeze-dried food as a 29-by-six foot boat could […]

Medicine and the Message

Consumer engagement and the power of nontraditional data.

The journal Health Affairs estimates that the U.S. spends nearly $500 billion annually on pharmaceutical treatments. Focusing on clinical value alone isn’t enough to meet business growth targets — customer experience plays a critical role in long-term brand success. But experience doesn’t occur in isolation: To win trust and boost spending, pharma brands must use data to […]