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Our most popular articles from 2015

TED@UPS, Bitcoin, Mr. Brown and more.

Samantha Slappey | UPS

Today we close the books on our first full calendar year of publishing the Longitudes blog. Our team has grown, and so has our global audience: We’re happy to say that our blog has attracted readers from 184 countries — everywhere from Azerbaijan to Zambia, as well as a few countries that left us scrambling for an Atlas. (Thanks to our readers, we gained a greater awareness of Benin, Gabon, Lesotho and Suriname, to name a few countries.)

And while we continue to refine the site, our mission going into 2016 remains the same: to provide our audience with thought-provoking content that sparks discussions on the issues and trends that are shaping the global economy.

As the year comes to the close, we take a few moments to look back on our most successful articles. A huge thank you to our readers and to the authors who penned these articles and made this year such a success.

Year1TED@UPS
Various authors

This September, TED and UPS hosted a live event where world-renowned storytellers and master problem solvers joined forces. Under the theme, Think. Solve. Do., some of the most innovative minds at UPS explored ideas—big and small—that will inspire you, challenge you, and change the way you see the world.

Year 2Real Leaders Aren’t Afraid to Fly into Trouble
By David Abney, UPS CEO

Of course, every business has its ups and downs. And when times turn tough, the strongest leaders believe it’s their job to step forward, lead by example and inspire the rest of the team to work together to find the solution.

Year3Why Everyone Thinks Edison Invented the Light Bulb
By Alan Gershenhorn, UPS Chief Commercial Officer

The most effective leaders are able to get others to buy into their vision and follow the path they’ve forged. That’s why, if you’re hiring for leadership, you need to look deeper into a candidate’s background than what typically appears on a resume.

Year 4Does Global Trade Need a Global Currency?
By Rimas Kapeskas, Managing Director of the UPS Strategic Enterprise Fund

The rise of e-commerce has empowered consumers and changed the landscape for buying and selling goods, while transforming the worldwide economy. Rimas Kapeskas explains how a virtual currency like Bitcoin could open up an array of new markets, while speeding the worldwide exchange of goods.

Year5A Master Class on Thought Diversity
By Charlie Covert, Vice President, Customer Solutions, at UPS

In October UPS and Ohio State partnered with a trio of humanitarian organizations to present complex logistical problems to university students and challenge them to identify creative, new solutions. Charlie Covert explains why this diversity of thought is crucial for business.

Year6Turning the Promise of Healthcare into Reality
By Dirk Van Peteghem, UPS VP of Healthcare Logistics

It is difficult to predict exactly where science will go next. However, we know that the pace of innovation in the world of healthcare is quickening, and scientists will likely soon stretch the limits of what we once thought possible. Logistics companies must innovate just as quickly.

Retail on the Go
Year 7By Bala Ganesh, Senior Director of Marketing for the US 2020 Team at UPS.

Smartphones have become such a part of our daily life that most of us can’t imagine even a few hours without one. New research from UPS and comScore reveals that the rest of the world is just as attached to their mobile devices – and even more reliant on a smartphone when it comes to shopping.

Year 8Industry 4.0: Smart Factories Need Smart Supply Chains
By Charlie Chung, Senior Marketing Manager at UPS Supply Chain Solutions

Also known as the Fourth Industrial Revolution, the next evolution of manufacturing has arrived with the promise of increased efficiency, productivity, and quality control. These increasingly automated manufacturing facilities will require higher levels of logistics integration.

Year 9The Shifting Shores of High Tech
By Derrick Johnson, Vice President of Marketing at UPS

High-tech companies are warming to a variety of shoring strategies to capitalize on opportunities in established and emerging markets. The new concept of “right-shoring” is a strategy that balances a number of factors to determine the proximity of sourced materials to production, warehousing and distribution.

Year 10One for the Books: A Story of Robert Brown
By Brian Hughes, UPS Longitudes writer

We first met Robert Brown when UPS delivered his wish to transform his nonprofit’s warehouse into an efficient, easy to navigate space. But Mr. Brown’s story doesn’t just stop there. From activist to civil servant to clandestine book runner, he has led a life of service. And he’s not done. goldbrown2

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Samantha Slappey , affectionately known as Sammy, is a content editor for Longitudes. She is a proud University of Georgia alum and a former member of the UGA rowing team.

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Reprinted with permission of Longitudes, the UPS blog devoted to the trends shaping the global economy.

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