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3 Tech Trends Shaping the Future of Global Logistics

Advanced logistics technologies will create a faster, cheaper and more sustainable circulation of goods.

UPS | WSJ Logistics Report

While the global logistics business has never taken many cues from Silicon Valley, an array of new technologies is set to significantly alter — and likely disrupt — the $4 trillion sector over the next several years.

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There are more advanced logistics technologies around the corner.

Smartphone apps and GPS technology have already removed the boundaries between factories and roads.

Sophisticated tracking software is making it easier and faster to deliver shipments, manage schedules, monitor cargo, plan routes and avoid delays, all in real time.

The result: faster, cheaper and more sustainable circulation of goods.

But there are even more advanced logistics technologies looming just around the corner.

Here’s a look at three that could have significant impact.

[Also on Longitudes: Will Disruption Take a Bite Out of Logistics Jobs?]

info button 1“Uber-ization” of Trucking

Moving freight long distances by truck quickly, safely and inexpensively is a lot more complicated than driving a stranger to the airport in a shared car.

But a growing number of trucking companies have begun to experiment with Uber-like apps and services, hoping what’s worked so well for ride-sharing will translate to large-scale commercial shipping.

“Customers expect visibility and control of inventory and transportation in their supply chains. We’re continually on the lookout for new technologies that can give them more control so we both operate more efficiently,” says Juan Perez, the newly named Chief Information Officer at UPS.

New apps and services with names such as Transfix, LaneHoney, DashHaul and Cargomatic are helping shippers see available trucks nearby and book directly with a click instead of through a broker.

The services, which are tied to online maps that monitor the operator’s GPS position and update the shipper to exact arrival times, eliminate paper, phones, faxes and price haggling.

These on-demand trucking platforms are poised to do to traditional truck brokers what Uber has done to taxi services — bring convenience, automation and price transparency to customers, while revolutionizing a hidebound industry ripe for disruption.

“My goal is to bring transparency to the market and provide a platform where users make the prices,” says Roseanne Stanzione, founder and CEO of LaneHoney, a marketplace for trucks on demand.

info button 2 yellowRobotization of the Warehouse

E-commerce has revolutionized shopping and the way purchases are delivered to customers.

But there remains a serious bottleneck in the e-commerce logistics chain: human stock pickers.

Most big Internet commerce companies rely on small armies of stock pickers who walk miles each day through massive warehouses to gather goods for shipping. Amazon alone hires more than 80,000 stock pickers for the Christmas rush, making it a prime target for automation.

Enter the robot stock picker, which is already starting to revolutionize warehouse logistics.

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Your purchase may arrive to you untouched by human hands.

Beginning last summer, more than 15,000 Kiva Systems robots began gliding through 10 of Amazon’s U.S. warehouses, picking up goods and reducing the distance human workers have to walk to find products.

So far, no robot can pick and pack products with the speed and reliability of a human in an unstructured environment.

But the technology is developing quickly. In order to spur the technology, Amazon recently held the first Amazon Picking Challenge, in which 31 robot-designing teams from around the world competed.

A group from the Technical University of Berlin walked away with the $20,000 first prize.

In the not-too-distant future, your e-commerce purchase may arrive to you not only faster, but also untouched by human hands.

“The state of the art has developed a lot over the last 10 years,” says Joe Romano, an organizer of the Amazon Picking Challenge. “There’s a real need out there for cutting-edge robotics.”

info button 3 yellowAugmented Reality and Wearables

The next big advance in logistics tech could be augmented reality: wearable digital systems that promise to reinvent the costly and cumbersome picking process in warehouses.

Many warehouses today still use a paper-based approach to stock picking, which is slow and error-prone.

Augmented reality systems currently being offered by companies such as Knapp, SAP and Ubimax consist of a smart-glasses display, a camera, a wearable PC and a battery pack.

[Also on Longitudes: The New Rules of Collaboration]

By using the augmented-reality system, workers can see the digital picking list in their field of vision through smart glasses.

With the help of indoor navigation capabilities, they can discern the best route to specific items, significantly reducing travel time by more efficient path planning.

So-called “vision picking” software offers real-time object recognition, barcode reading and data integration with the warehouse management system to ensure the correct items are being picked.

It is possible that augmented-reality devices will one day be as normal and widespread as smartphones. goldbrown2

This article first appeared on The Wall Street Journal Logistics Report and was republished with permission. 

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Reprinted with permission of Longitudes, the UPS blog devoted to the trends shaping the global economy.

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