Why you need to address risk like a farmer.
When I was a little girl, I spent several summers farming with my grandparents. They were often worried about the weather and planning ahead to get the most out of their crops. They focused on each and every aspect of what their customers wanted, anything that could affect their ability to deliver what they promised. […]
After years of investment and research, for UPS, now is the time for alternative energy sources.
Mike Casteel, director of fleet procurement for UPS, recently gave a keynote address on “the future of fuels” at the annual meeting of the Fuels Institute in Dallas, Texas. Afterwards, Fuels Institute Executive Director John Eichberger interviewed Casteel, who has more than 40 years of logistics, energy and automotive experience. Below is their candid chat about […]
How can this extreme example of teamwork translate to the business world?
Toby Gould was both excited and petrified on the morning of Dec. 12, 2018. He and the three other non-professional rowers in his team were due to set off from La Gomera in the Canary Islands in a rowing boat equipped with only as much kit and freeze-dried food as a 29-by-six foot boat could […]
Consumer engagement and the power of nontraditional data.
The journal Health Affairs estimates that the U.S. spends nearly $500 billion annually on pharmaceutical treatments. Focusing on clinical value alone isn’t enough to meet business growth targets — customer experience plays a critical role in long-term brand success. But experience doesn’t occur in isolation: To win trust and boost spending, pharma brands must use data to […]
New technology, infrastructure and route-to-market investments could be the panacea for our largest cities and most remote communities.
At first glance, the rural Mississippi Delta and bustling metro Atlanta don’t have much in common. The Delta spreads across 19 counties in northwestern Mississippi with a population of just more than 400,000 in an area roughly the size of Massachusetts. Persistent poverty and lack of job opportunities continue to nag this largely agricultural region. […]