TED@UPS Video Intro: Augie Picado

Augie explores the impact of walls, and imagines the new realities that people and products would face on both sides of a separated border.

I was born and raised in Northern New Jersey. If you’re wondering, it’s Exit 15W on the New Jersey Turnpike.

I’m the son of Spanish immigrants.

Watch Augie talk about his TED@UPS experience.

I’ve been married to my wife Maria for 25 years. We have one daughter, Claudia, who is a senior in high school this year.

We love to travel and I’m a huge football fan. For those of you in the U.S., that’s soccer.

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I hope people walk away with understanding how important the U.S. and Mexico are to each other.

The TED process is quite amazing.

I’ve always thought of myself as being a pretty decent public speaker, however, after spending time with the TED team, I’ve learned a great deal.

In fact, it’s been very humbling.

One of the most important things I learned is the importance of being a good storyteller is how to bring to life data and ideas and concepts through the use of interesting, compelling stories.

It’s been a wonderful process.

Let me tell you a little bit about my TED Talk. It’s very personal.

I was born and raised in the United States, but have been working in Mexico City for the last three years.

Over that time period, I’ve learned a great deal about how truly connected our two countries really are.

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You’ll be surprised to learn how your car was manufactured and brought to market.

Do you think you know how your automobile was manufactured and brought to that dealer around the corner from your house?

Well, I’m hoping I’ll surprise you.

You’ll be surprised to learn how not only how your car was manufactured, but how many high-tech products – and even airplanes are manufactured and brought to market.

When people see my talk, I hope they walk away with a very different impression of Mexico, and more importantly, they realize how truly important these two countries are to each other.

Please, come and join me.

Augie Picado, UPS Mexico Country Manager, Border Specialist

Agustín Picado UPS1-2

Augie Picado is the country manager for UPS Mexico. By leading strategy and operations across the country, he has developed a nuanced familiarity with the day to day of cross-border trade.

Prior to this position, Augie led various aspects of UPS’ marketing strategy.

Recent positions include vice president of marketing for the Americas and the senior director of marketing development in Atlanta. He began his career with the company in 1985 as a loader in New Jersey.

Augie earned his BA from Montclair State University and his MBA from Fairleigh Dickinson University, both in New Jersey.

He also earned a masters certificate in project management from George Washington University in Washington, D.C.

Please note: Leading up to the TED@UPS live event on Sept. 15, Longitudes is posting short videos each day featuring this year’s speakers.

For more on TED@UPS 2016, click TED@UPS 2016.

TED@UPS If there’s one thing every UPSer has in common, it’s that we have an irresistible desire to figure it out and get it done. And that leads to some amazing ideas. TED@UPS explores both the destination and the journey of ideas – big and small – that inspire us, challenge how we think or feel and even change the world.

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