3 articles

Focus on the Experience

How retailers can win over butterfly consumers.

For decades, the retail model worked: Open a store and consumers will come. Put a brand name or a logo on the item, and consumers will pay more. But then two seemingly unconnected events shook up the long-trusted model. First came the iPhone, a novel telephone with a touchscreen. This hit the market as the […]

How Cognitive Computing Is Reshaping Retail

The old retail playbook is no longer an option. Luckily, digital consumers are leaving clues for us to follow.

Cognitive computing is forever changing how we shop. How? Consider your social media activity. What did you post on Facebook this week? Twitter? Snapchat? You are sharing your one-of-a-kind digital footprint with the world through images, videos and chats that detail likes, dislikes, emotions and opinions. Retailers know they can “distinguish themselves by providing value […]

Meet My Friends: Personalization and Customer Experience

Want to build customer loyalty? Start here.

Much is written about personalization and customer experience – the two are natural bedfellows – and if we believe much of what we read, we would be forgiven for thinking that both are highly sophisticated and mature. Both are the product of much development and investment, consequently delivering that most elusive of factors: customer stickability or […]