9 articles

eFulfillment for Everyone

Thanks to the launch of a new fulfillment service, small- and medium-sized businesses don't have to keep all the plates spinning at once.

Here’s a question for you. What’s the one universal resource that grows larger the more we use it? Answer: trust. And together with fulfillment, trust is at the heart of retail. Why? Because while products are important, we as consumers need delivery of our online purchases whenever and wherever we want. Every time. More than […]

5 Retail Trends to Look for in 2019

We're on the verge of a seminal moment in how we shop – one we'll view as the real beginning of the Fourth Industrial Revolution.

Editor’s Note: With another record-breaking holiday shopping season underway, we can think of no better time to put the spotlight on retail. Beginning today, Cyber Monday, we’re getting in the retail spirit all week on Longitudes. Stay tuned each day for a look at the state of modern retail and where the industry is heading […]

Think You Know Your Customer?

Think again – tapping into the psychology of the consumer.

Getting to the heart of consumer behavior may be key to success, but it’s a daunting task. Turning to psychology can help. From a psychological perspective, human emotions and motivations are some of the biggest drivers of consumer behavior. Studies suggest that the factors influencing purchasing behavior are 80 percent emotion and 20 percent logic. […]

How the Final Mile Will Define Your Brand

Delivery wherever and whenever is virtually upon us. Don't let your business get left behind.

For years, consumers were loyal. They picked a brand, a store and a variety and stuck with it. Times have changed. Loyalty no longer exists in the way that it did for our parents. As consumers, we are less tolerant and less patient. The world around us has become immediate, and consumers will jump for […]

A.I. Comes of Age

How artificial intelligence will revolutionize customer engagement.

Siri, what’s the weather like in New York this week? Alexa, play playlist, jazz classics, in the living room. Just a few years ago, you would have wondered what on earth I was talking about with these two statements. However, now you’re likely very familiar with this type of conversation. Artificial intelligence (AI) has in […]