10 articles

We’re All Human After All

We often buy products not for what they do but for what they mean to us. Retailers must turn the customer journey into an emotional journey.

Artificial intelligence, augmented reality, virtual reality, facial recognition, the Internet of Things … the list goes on and on. More than technology alone, this is where the battle for our wallets is playing out. Think same-day delivery, smart fitting rooms, checkout-less stores and payment solutions making the shopping experience easier, more convenient and faster. But […]

eFulfillment for Everyone

Thanks to the launch of a new fulfillment service, small- and medium-sized businesses don't have to keep all the plates spinning at once.

Here’s a question for you. What’s the one universal resource that grows larger the more we use it? Answer: trust. And together with fulfillment, trust is at the heart of retail. Why? Because while products are important, we as consumers need delivery of our online purchases whenever and wherever we want. Every time. More than […]

5 Retail Trends to Look for in 2019

We're on the verge of a seminal moment in how we shop – one we'll view as the real beginning of the Fourth Industrial Revolution.

Editor’s Note: With another record-breaking holiday shopping season underway, we can think of no better time to put the spotlight on retail. Beginning today, Cyber Monday, we’re getting in the retail spirit all week on Longitudes. Stay tuned each day for a look at the state of modern retail and where the industry is heading […]

Think You Know Your Customer?

Think again – tapping into the psychology of the consumer.

Getting to the heart of consumer behavior may be key to success, but it’s a daunting task. Turning to psychology can help. From a psychological perspective, human emotions and motivations are some of the biggest drivers of consumer behavior. Studies suggest that the factors influencing purchasing behavior are 80 percent emotion and 20 percent logic. […]

How the Final Mile Will Define Your Brand

Delivery wherever and whenever is virtually upon us. Don't let your business get left behind.

For years, consumers were loyal. They picked a brand, a store and a variety and stuck with it. Times have changed. Loyalty no longer exists in the way that it did for our parents. As consumers, we are less tolerant and less patient. The world around us has become immediate, and consumers will jump for […]