2 articles

How Cognitive Computing Is Reshaping Retail

The old retail playbook is no longer an option. Luckily, digital consumers are leaving clues for us to follow.
Andrew Busby | Retail Reflections

Cognitive computing is forever changing how we shop. How? Consider your social media activity. What did you post on Facebook this week? Twitter? Snapchat? You are sharing your one-of-a-kind digital footprint with the world through images, videos and chats that detail likes, dislikes, emotions and opinions. Retailers know they can “distinguish themselves by providing value […]

Meet My Friends: Personalization and Customer Experience

Want to build customer loyalty? Start here.
Andrew Busby | Retail Reflections

Much is written about personalization and customer experience – the two are natural bedfellows – and if we believe much of what we read, we would be forgiven for thinking that both are highly sophisticated and mature. Both are the product of much development and investment, consequently delivering that most elusive of factors: customer stickability or […]