8 articles

5 Retail Trends to Look for in 2019

We're on the verge of a seminal moment in how we shop – one we'll view as the real beginning of the Fourth Industrial Revolution.

Editor’s Note: With another record-breaking holiday shopping season underway, we can think of no better time to put the spotlight on retail. Beginning today, Cyber Monday, we’re getting in the retail spirit all week on Longitudes. Stay tuned each day for a look at the state of modern retail and where the industry is heading […]

Think You Know Your Customer?

Think again – tapping into the psychology of the consumer.

Getting to the heart of consumer behavior may be key to success, but it’s a daunting task. Turning to psychology can help. From a psychological perspective, human emotions and motivations are some of the biggest drivers of consumer behavior. Studies suggest that the factors influencing purchasing behavior are 80 percent emotion and 20 percent logic. […]

How the Final Mile Will Define Your Brand

Delivery wherever and whenever is virtually upon us. Don't let your business get left behind.

For years, consumers were loyal. They picked a brand, a store and a variety and stuck with it. Times have changed. Loyalty no longer exists in the way that it did for our parents. As consumers, we are less tolerant and less patient. The world around us has become immediate, and consumers will jump for […]

A.I. Comes of Age

How artificial intelligence will revolutionize customer engagement.

Siri, what’s the weather like in New York this week? Alexa, play playlist, jazz classics, in the living room. Just a few years ago, you would have wondered what on earth I was talking about with these two statements. However, now you’re likely very familiar with this type of conversation. Artificial intelligence (AI) has in […]

How a Modern Touch Might Save Retail

The store isn’t dead, just reinvented.

UPS’s recently released Pulse of the Online Shopper Global Study is full of insights about the new landscape for retail, an environment where goods routinely move across borders thanks to online marketplaces. Here’s what the study does not contain: Proof that the store is dead. Sure, the retail landscape is rapidly changing: Last year, a record-high […]