Andrew Busby
1 article

Meet My Friends: Personalization and Customer Experience

Want to build customer loyalty? Start here.
Andrew Busby | Retail Reflections

Much is written about personalization and customer experience – the two are natural bedfellows – and if we believe much of what we read, we would be forgiven for thinking that both are highly sophisticated and mature. Both are the product of much development and investment, consequently delivering that most elusive of factors: customer stickability or […]