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Building a Transparent, Digital Food Supply Chain

Consumers are demanding more information about their food products and hope to get it from mobile devices and UPC barcodes.

The good old UPC barcode has been around for nearly a half century, but savvy consumers are pushing hard for advancements in the way we track supply chains and deliver product information. The ubiquity of web-connected mobile devices with high-quality cameras enables mobile app developers to leverage the barcode in fresh ways. They can now […]