Andy Kennedy
1 article

Building a Transparent, Digital Food Supply Chain

Consumers are demanding more information about their food products and hope to get it from mobile devices and UPC barcodes.
Andy Kennedy | FoodLogiQ

The good old UPC barcode has been around for nearly a half century, but savvy consumers are pushing hard for advancements in the way we track supply chains and deliver product information. The ubiquity of web-connected mobile devices with high-quality cameras enables mobile app developers to leverage the barcode in fresh ways. They can now […]