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Small Data is Making a Big Difference in Africa

Organizations can use modern data collection methods to tap into new insights to make smarter, more informed business decisions.

The sun’s heat in Ghana is unforgiving, especially for in-the-field surveyors who stand outside to collect customer data via questionnaires and interviews. This traditional method of obtaining information about customers, while very personal, is inefficient: paper-and-pen surveys can lead to incomplete or misunderstood data; making business decisions with limited information leads to missed opportunities and […]