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When Should Companies Say Sorry?

The corporate world still thinks “sorry” cuts the apologetic mustard.

We Brits are one “sorry” nation. We are “sorry” when we meet head-on and don’t know whether to go left or right. We are sorry when we both start talking at the same time. And we are even “sorry” when somebody else treads on our foot. But our banks are the sorriest Brits of the […]