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Biometrics: The Next Frontier of Marketing?

Could bio-based purchasing bring us closer to our better selves?

Efforts to automate our personal lives are nothing new. We use alarm clocks to automate waking up on time; calendar alerts to remind us of meetings; streaming services like Pandora to automatically deliver music tailored just to our preferences. But personal automation isn’t just a matter of convenience. Increasingly, we’re learning that automating both big […]