Brandon Johnson
2 articles

3 Golden Rules of Retail

Retailers focused on customer needs win in the long run.

Failing fast, deploying minimum viable products and pivoting when necessary are what most entrepreneurs consider standard protocol these days. Much of this lean startup methodology has crept its way into the corporate world.  We see the effects of this mindset in companies’ logistics strategies across multiple industries, with many e-commerce giants racing to provide more […]

Customer-Centric Delivery

How empowered consumers are forcing supply chains to adapt.

To seize the opportunities created by the boom in eCommerce, retailers, manufacturers, and logistics providers alike have all taken steps to make their supply chains more customer-centric. The moves make sense. As globalization made it easier for companies to tap into new markets – and conversely, enable consumers to shop the world through online channels […]