Brittany Bullard
1 article

Digging Deeper With Omnichannel Analytics

What if retailers could do even more with all the data they collect?

Where do you do your shopping? If you’re like me, you’re all over the place. I’ll see a shoe I like in a magazine or on a fashion blog (Jessica Simpson’s are my personal fav) and start researching reviews, prices and availability online. Then, because comfort is key, I’ll find a store where I can […]