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Reimagining Business: How to Cater to the Customer of the Future

Customers want to be empowered. To do that, companies must move from producers to enablers.

Meet Dawn. She’s never been to the doctor’s office, but she visits her doctor every week. She’s constantly shopping, but she’s never waited in line. Her apartment recognizes her face. She doesn’t go into the office, she logs onto a platform. She doesn’t have a resume, she has ratings. She doesn’t have a boss, she […]