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How Education Builds Customer Loyalty

A Maine-based seed producer bet big on customer service as a consultancy. The result? A crop of lifelong customers. Here’s what you can learn from their strategy.

Before organic food was cool, there was Johnny’s Selected Seeds.  Founded in 1973 when 22-year-old Rob Johnston, Jr. left home to live on a farm with some friends, Johnny’s has grown into one of the nation’s most successful commercial seed producers. Such growth is a testament to the power of education. At Johnny’s, we don’t […]