2 articles

2 New Rules of the Sustainability Game

Here's how supply and demand are two sides of the same coin.

Last month, BSR brought together a group of luxury brands at Paris’ Salon du Luxe conference to talk about the new rules of the game when it comes to desirability, sustainability and luxury. In the past several years, the growth of the luxury industry has slowed, and aspirational brands such as Michael Kors and the […]

Sustainability: A Brand’s Secret Weapon

Learn how a sustainable approach can unleash other pro-growth strategies.

Business leaders possess a singularly powerful tool to build the world we all want to live in: their corporate brands. We witnessed this recently through a handful of remarkable Super Bowl 50 commercials. Brands such as Airbnb, Budweiser and Coca-Cola aired politically charged commercials celebrating multiculturalism. It’s well-researched that brands capture consumers’ hearts and minds […]