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Driving Transformation

It's essential that original equipment manufacturers establish firm digital foundations to define themselves as next-generation automakers.

When it comes to buying a car today, connected technologies are the new deal breakers. According to the recent Car Tech Impact Study from AutoTrader, 89 percent of buyers are willing to wait for must-have technology features, and nearly half would switch brands to get the features they want. It’s no surprise then that a recent IBM […]