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BMW on Letting Go of the Wheel

BMW’s user-experience gurus want to make hands-off driving feel safe, comfortable and fun. But are we prepared to let our cars take over?
Holger Hampf | BMW

Check out Routes to the Future: How We’ll Get Around, in which we explore the innovations – and obstacles – of a new era of possibility. Are you ready to loosen your grip on the steering wheel? BMW is betting on it. As cars start taking over operations and decision-making, “their humans” will need to adjust. So […]