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What to Do When Your Boss Says ‘Be Creative’

Novel ideas don’t just come to us like flipping on a light switch.
Jeffrey Sanchez-Burks | University of Michigan Stephen M. Ross School of Business

There’s a misconception that our brains are like computer random access memory, able to pluck the best information on command or, in particular, when needed for generating new ideas. That isn’t how it works, and it’s why many individuals and teams struggle to innovate. They’re told to “be creative” without being taught how exactly to […]