Kelly Brock
2 articles

4 Things Distributors Can Learn From Retailers

Industrial distributors would be wise to take a page out of retail history.
Kelly Brock | UPS

Several years ago, retailers stood at a crossroads: With e-commerce and shifting demographics disrupting the once-storied retail business model, they could either adapt or risk becoming obsolete. Now distributors find themselves in the same position: They face the most profound business model shift in decades. Generations of businesses have relied on industrial distributors to ensure […]

The New Kids On the Block

A new generation of industrial buyers is rethinking how companies buy.
Kelly Brock | UPS

Millennials: Easy to skewer, impossible to ignore. Sure, they clutch their smartphones and other mobile devices like baby blankets. But be honest: Who doesn’t these days? The difference? Millennials – defined (roughly) as folks between ages 21-34 – don’t apologize for it. Millennials have quickly changed the world, leveraging their affinity for technology to reshape […]