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The Business of Belonging

Belonging is a universal human need – it’s also a largely untapped business opportunity.
Kelly Mooney | IBM

Belonging has always been an essential ingredient in the business of brand building. This fundamental human need is increasingly on display as the fragile state of belonging in the world mounts. Less trust in institutions, economic divides, political partisanship and increased levels of isolation –  loneliness due in part, paradoxically, to near constant digital connectivity – have […]