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For Better Brainstorming, Tell an Embarrassing Story

Candor leads to greater creativity. Take a stab at self-deprecation.

It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. He passionately believed in the ability of teams to generate brilliant ideas, provided they follow four rules: Members should share any idea that comes to mind. Build on the ideas of others. Avoid criticism. And most notably, strive for quantity not quality. Subsequent scientific […]