1 article

For Better Brainstorming, Tell an Embarrassing Story

Candor leads to greater creativity. Take a stab at self-deprecation.
Leigh Thompson | Northwestern University

It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. He passionately believed in the ability of teams to generate brilliant ideas, provided they follow four rules: Members should share any idea that comes to mind. Build on the ideas of others. Avoid criticism. And most notably, strive for quantity not quality. Subsequent scientific […]