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Contextual Engagement: Moving from Brains to Hearts (and Wallets)

How the LEAP approach – listening, empathizing, analyzing and propelling – can build relevant communication with customers.

My favorite marketing book, one I read every few years, was authored in 1999. No, that date is not a typo. It was 1999. The internet was entering its “tweens,” the first downloadable content for mobile phone (ringtones) had just made its debut and the dominant marketing activity was “spray and pray” – direct mailing […]