Matt Alderton
3 articles
5G Communication

With 5G Technology, the Internet of (20.8 Billion) Things Will Be Realized

Today’s 4G cellular networks aren’t robust enough to handle tomorrow’s products and services.
Matt Alderton | Redshift

Consider this: A driverless car that transports you safely to work while you apply makeup in the backseat or a refrigerator that knows you’re out of milk and instantly orders a fresh gallon. Sounds good, right? How about a light bulb that automatically adjusts its brightness throughout the day, a t-shirt that calls 911 if […]

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Designing for Net Impact

How design thinking and interdisciplinary education can change the world.
Matt Alderton | Redshift

A new generation of designers is emerging on college campuses around the globe. It’s not just a new wave of design; it’s also a new wave of how design is done and, ultimately, what it produces. The problem? It’s still an uphill battle to get the resources and networks needed to reach these students’ core […]

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How Technology and Big Data will Create a New Golden Age of Retail

Designers need to change their thinking. It's about what the data is telling you.
Matt Alderton | Redshift

Shopping used to be stimulating. Although its end was sales, its means was a mix of status and spectacle. It was social commerce in which partakers transacted not just cash, but also cachet. Nowhere was this more evident than in the earliest department stores, whose architects designed them to be destinations. In London, for instance, […]