2 articles

Why 3D Printing is the Next Model T

From knee replacements to personalized Coke bottles, 3D printing is driving the customization movement.

In 2013, an Indonesian designer named Arie Kurniawan re-imagined an airplane part and won a GE aviation contest. He wasn’t a trained aerospace engineer, and he didn’t have experience with industrial manufacturing. He simply understood what many of his rivals did not: the power of 3D printing. His design beat out 1,000 entries to become the first […]

Case Study: GloboBot

Imagine your favorite skyscraper. Now picture it having arms and legs.

Ogilvy Advertising was planning a campaign called Ogilvy Play to celebrate creative innovation happening in the international agency’s offices around the world. The first studio to get the spotlight was Ogilvy’s headquarters in New York City, where art director Joel Kuntz’s GloboBot project was chosen to kick off the campaign. Kuntz is an accomplished photographer […]