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Why Today’s Leaders Need to Know About the Power of Narratives

Crafting meaningful narratives that reshape the way we think, feel and act is the utmost strategic leadership challenge.

When Jack Ma, China’s iconic business leader and founder of the e-commerce giant Alibaba, spoke at the World Economic Forum’s Annual Meeting in 2017, the corridors were packed with ministers, business leaders and journalists eager to hear from him.  How would he evaluate the 2016 U.S. election results and President-elect Donald Trump, whom he had […]