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A Candy Entrepreneur’s Sweetest Marketing Advice

Marketing in the B2B space presents distinct challenges. But these 4 strategies could take your business to the next level.

Torie Burke, CEO of Torie & Howard, founded her business in 2010 (launched in 2012) with her business partner, Howard Slatkin. The company sells USDA-certified organic candies via distributors and retailers, with a small portion of sales going directly to consumers via the company’s e-commerce site. Their ultimate goal? To clean up the candy aisle by […]