2 articles

Why This Holiday Season Points to Small Retailer Success

Mobile and local shopping trends level the retail playing field.
Udayan Bose | NetElixir

Retail giants dominate the holiday sales season. In fact, a mere 10 companies are predicted to account for more than 66 percent of all retail revenue in the final quarter of 2016. But two of this season’s biggest shopping trends — mobile growth and local searches — are creating more opportunities for small retailers to […]

A Crystal Ball for Online Shopping

How search engine data is forecasting online retail sales for the 2015 holidays.
Udayan Bose | NetElixir

Wouldn’t it be wonderful if as online retailers we could predict what our next shopper from California is most likely to buy from our website – and when they are most likely to make this purchase? Search queries offer valuable insights into shopper intent. Shoppers search and then buy. At NetElixir, using our proprietary tracking technology, we […]