Will Gensburg
4 articles

Winning With Shoppers in China

Earning trust in the Chinese e-commerce market could help businesses climb the ladder to success.

With a population of roughly 1.3 billion people, China offers unprecedented growth opportunities for retailers looking to conduct business internationally. China’s National Bureau of Statistics reported last month that online retail sales in China grew 26 percent in 2016 to $752 billion. That’s more than 40 percent of all online sales around the world. The […]

How to Win With Online Shoppers in Canada

90 percent of Canadians live within 100 miles of the U.S. border – but retailers must better understand them.

How much time do you spend online in a given month? The average American spends 35.2 hours per month online, according to comScore market research. Canadians spend 36.7 hours per month, the most time online of several major economies that comScore studied in late 2014. The country is also one of the most “connected” in […]

Ensuring Global E-commerce Success During the Holidays

What can companies do to win the global e-commerce race?

U.S. retailers gearing up for the holidays could be overlooking a key source of sales: international shoppers. To win in the global e-commerce race, companies can’t rely on the same approach they use domestically.  Featured products, marketing content and promotions targeting U.S. consumers may not resonate in all markets. For example, as U.S. retailers promote […]

Your Business Without Boundaries

Cross-border e-commerce is a trillion dollar opportunity. Are you making the most of it?

Plunging into global e-commerce can feel overwhelming. If you’ve ever wondered how you could easily manage the intricacies of duties and taxes, currency conversion, customs processes and the constantly changing regulations – in addition to your current responsibilities – take notice. On the surface, cross-border e-commerce can appear intimidating to even the savviest of retailers. But embracing […]