1 article

Blue is the New Green

How innovation can build a sustainable world.

In recent years, an increasingly loud chorus of environmentalists, civil-society actors, and international institutions have been demanding that conventional “brown” economic development, which depends on fossil fuels, be replaced by a lower-carbon “green” growth model. But there is a third, more competitive option: a “blue” economy driven by business-level innovation, rather than top-down policies. The […]