Ecommerce

68 articles

A.I. Comes of Age

How artificial intelligence will revolutionize customer engagement.

Siri, what’s the weather like in New York this week? Alexa, play playlist, jazz classics, in the living room. Just a few years ago, you would have wondered what on earth I was talking about with these two statements. However, now you’re likely very familiar with this type of conversation. Artificial intelligence (AI) has in […]

5 Ways Brick-and-Mortar Stores Can Thrive Today

The future of the physical store isn’t about purchases. It’s about events, experiences and brand associations.

Rarely a week goes by without news of a household high street name shutting up shop or closing stores. The rise of online shopping, or e-commerce, is widely blamed for the demise of traditional retail. Yet people are spending more money than ever – just not on the high street. In many ways, the offering […]

Brazil’s E-Commerce Market Is Booming

With some notable policy fixes, Latin America’s largest economy will drive business growth across the region. Here’s how your company can ride Brazil’s e-commerce wave.

From the outside, Brazil’s fast-growing e-commerce market looks like a huge opportunity for retailers. Simply put, Brazilians have embraced online shopping with their well-known zest and inimitability. Even as the country’s economy – the largest in Latin America and the second-largest in the hemisphere after the United States – has struggled to recover from its […]

Boosting E-Commerce in Asia

The growth of ASEAN is directly tied to the growth of trade in the region.

The growth of e-commerce has brought both opportunities and challenges to Southeast Asia. Though a powerful enabler for ASEAN’s Small and Medium Enterprises (SMEs) who today can instantaneously reach new markets, e-commerce has also created new challenges. Left unaddressed, these threaten the long-term viability of cross-border e-commerce. Overcoming barriers in Asia  According to the Organization of […]

Turning a Passion for Wine into an Omni-Channel Business

Studying and tasting Italian wine was once just a hobby for Luigi Cattaneo, an information technology veteran of 25 years. But when Cattaneo realized that he could transform his passion for fine wine into a successful omni-channel business, he and his friends created the wine bar and e-commerce site Bibentes.

A few years ago, Luigi Cattaneo was frustrated with his career in IT. He had handled projects involving B2B and B2C, direct and indirect sales, brand and product management, and more. Over the years, he had worked with a diverse range of people at several companies. But, says Cattaneo, “The products were starting to feel […]

Brands Haven’t Kept Up with the Ways Customers Use Products

There’s a daily tug of war between long-term brand building and short-term sales goals – brands must be relevant, useful and entertaining.

Here’s a truth: Many in the marketing industry today don’t really understand brands. Today, when there’s more of everything – more channels, more choice, more speed, more confusion – it’s fair to ask: What is a brand? To answer this question, we have to think about what has changed during the last decade. The emergence of the […]

Running with the Big Dogs of E-Commerce

(Even if you're just a pup).

In a global digital economy, size doesn’t matter. The world’s electronic commerce system has transformed retailers into e-tailers, attracting and retaining consumers around the corner and around the globe. So, brands of various sizes and scope can now compete on the new global playing field, valued at $2.3 trillion and projected to almost double by […]

How a Modern Touch Might Save Retail

The store isn’t dead, just reinvented.

UPS’s recently released Pulse of the Online Shopper Global Study is full of insights about the new landscape for retail, an environment where goods routinely move across borders thanks to online marketplaces. Here’s what the study does not contain: Proof that the store is dead. Sure, the retail landscape is rapidly changing: Last year, a record-high […]

Europeans Embrace Online Cross-Border Shopping

Trust, transparency and convenience are the stepping stones to e-commerce success.

The internet has reduced the world to a global village in the past few decades. Shopping has now become a global experience, enabling retailers to market and sell their products to customers anytime, anywhere.  At the same time, shoppers have equipped themselves with smartphones, 4G and various payment options like Apple Pay, PayPal and others. […]

Focus on the Experience

How retailers can win over butterfly consumers.

For decades, the retail model worked: Open a store and consumers will come. Put a brand name or a logo on the item, and consumers will pay more. But then two seemingly unconnected events shook up the long-trusted model. First came the iPhone, a novel telephone with a touchscreen. This hit the market as the […]

Returns: The Latest Battleground in Retail

Retail giants invest in solving the problem of returns.

The latest holiday shopping season posted strong results for retailers. According to MasterCard, sales between Nov. 1 and Christmas increased nearly 5 percent – the largest year-over-year gain since 2011. What’s more, e-commerce growth jumped 18 percent compared to the year before, with Cyber Weekend alone racking up a record-breaking $6.6 billion in sales, according […]

5 Ways to Make Global E-Commerce Easier for Everyone

Small businesses face many hurdles to going global, but e-commerce brings us closer to an inclusive global economy.

‘Tis the season to shop online. Rather than braving the high street, why not open your browser? E-commerce sales worldwide hit an estimated $25.3 trillion in 2015 and have grown since. The internet makes buyers and sellers more visible and accessible to each other locally and globally. The international bit is really interesting. The opportunity […]

Our Top 5 Retail Articles of 2017

A year-end look at the best retail content from Longitudes.

The companies that best adapt to the consumer-led revolution will win the future – period. That principle applies to retailers, logistics providers and any business looking to provide solutions to customers at the click of a button. As the retail landscape undergoes rapid transformation – and the line between physical and digital stores continues to blur – it’s […]

Reimagining Business: How to Cater to the Customer of the Future

Customers want to be empowered. To do that, companies must move from producers to enablers.

Meet Dawn. She’s never been to the doctor’s office, but she visits her doctor every week. She’s constantly shopping, but she’s never waited in line. Her apartment recognizes her face. She doesn’t go into the office, she logs onto a platform. She doesn’t have a resume, she has ratings. She doesn’t have a boss, she […]

4 Factors Driving the ‘Age of the Consumer’

The origins of e-commerce lie in the distant past. Its future, however, is ripe for disruption.

Malcom McLean, a trucker from North Carolina, isn’t a household name – but you have certainly benefited from his innovation. Today’s global economy would not be possible without the intermodal shipping container, or the box, pioneered by McLean. This box helped standardize ocean shipping, shrunk the world of commerce and enabled global trade by reducing […]

Retail Revival: Can Stores Make a Comeback?

Physical retailers have distinct advantages that can spur business growth – as long as they evolve with their customers.

Though several major retailers have filed for bankruptcy protection this year and others have closed thousands of stores, all seemingly at the hands of online commerce, reports of the death of retail are greatly exaggerated. In fact, research shows that the industry is booming and that stores still matter. Recent data from the U.S. Census […]

How Cognitive Computing Is Reshaping Retail

The old retail playbook is no longer an option. Luckily, digital consumers are leaving clues for us to follow.

Cognitive computing is forever changing how we shop. How? Consider your social media activity. What did you post on Facebook this week? Twitter? Snapchat? You are sharing your one-of-a-kind digital footprint with the world through images, videos and chats that detail likes, dislikes, emotions and opinions. Retailers know they can “distinguish themselves by providing value […]

Learning to Walk

Here are five lessons forward-looking companies can learn from my infant daughter.

As my 1-year-old daughter begins her journey toward mobility, she teaches me something new every day – and not just on the need to block the stairs and pad the fireplace. In the new global e-economy, companies and professionals are scrambling to respond to the infancy of this new order of commerce. From company boardrooms […]

4 Things Distributors Can Learn From Retailers

Industrial distributors would be wise to take a page out of retail history.

Several years ago, retailers stood at a crossroads: With e-commerce and shifting demographics disrupting the once-storied retail business model, they could either adapt or risk becoming obsolete. Now distributors find themselves in the same position: They face the most profound business model shift in decades. Generations of businesses have relied on industrial distributors to ensure […]

Digging Deeper With Omnichannel Analytics

What if retailers could do even more with all the data they collect?

Where do you do your shopping? If you’re like me, you’re all over the place. I’ll see a shoe I like in a magazine or on a fashion blog (Jessica Simpson’s are my personal fav) and start researching reviews, prices and availability online. Then, because comfort is key, I’ll find a store where I can […]

Meet My Friends: Personalization and Customer Experience

Want to build customer loyalty? Start here.

Much is written about personalization and customer experience – the two are natural bedfellows – and if we believe much of what we read, we would be forgiven for thinking that both are highly sophisticated and mature. Both are the product of much development and investment, consequently delivering that most elusive of factors: customer stickability or […]

Global E-Commerce Fraud – Are Your Customers Real?

Here are four tips to reduce risk in the e-commerce space.

E-commerce brings many opportunities to quickly reach more customers nationwide and across the globe. It also brings risks of domestic and international fraud. In the U.S., online fraud increased 39 percent between January and June last year, according to the October 2016 Global Fraud Attack Index. Global e-commerce certainly carries risk, as well as opportunity. […]

Welcome to the Age of the Super-Powered Shopper

Let's take a trip down e-commerce memory lane. Here are seven ways e-commerce has changed over time.

In 1979, Michael Aldrich connected a telephone line to a television, which connected to a computer to create a concept called “teleshopping.” In other words, people could shop from home. Almost 40 years later, we live in a world where Cyber Monday is an online shopping holiday, and augmented reality lets us look in a […]

Shopping Redefined

Complex technologies and strategies produce a surprisingly simple approach.

The retail and logistics industries have developed a number of terms to define how consumers purchase products. Single channel, multichannel and omnichannel are just a few of these buzzwords. While these terms have their place, they can contribute to a disconnect between merchants and their customers. To consumers, it’s just shopping. The convergence of the […]

Reaching Online Shoppers in Australia

Creating the right partnerships will unlock the Australian e-commerce network.

Retailers looking for their next cross-border, e-commerce opportunity should look down: Down Under to be exact. As early adopters of international online shopping, 77 percent of Australian consumers use a smartphone, 65 percent shop online and 40 percent purchase clothing and footwear from an international merchant, according to the Ecommerce Foundation Australia is a growing force […]

Sustainability: A Brand’s Secret Weapon

Learn how a sustainable approach can unleash other pro-growth strategies.

Business leaders possess a singularly powerful tool to build the world we all want to live in: their corporate brands. We witnessed this recently through a handful of remarkable Super Bowl 50 commercials. Brands such as Airbnb, Budweiser and Coca-Cola aired politically charged commercials celebrating multiculturalism. It’s well-researched that brands capture consumers’ hearts and minds […]

Winning With Shoppers in China

Earning trust in the Chinese e-commerce market could help businesses climb the ladder to success.

With a population of roughly 1.3 billion people, China offers unprecedented growth opportunities for retailers looking to conduct business internationally. China’s National Bureau of Statistics reported last month that online retail sales in China grew 26 percent in 2016 to $752 billion. That’s more than 40 percent of all online sales around the world. The […]

Move Over Millennials: Generation Z is Retail’s Next Big Buying Group

Generation Z will be the key to the next e-commerce boom.

Millennials are currently retailers’ largest demographic, with a massive consumer base dwarfing the size of their once-dominant Generation X predecessors. And they love to shop online — during the 2016 holiday season, more than one-third of online shoppers were Millennials. But just as Millennials overtook Gen X, there’s another big buying group retailers and consumer […]

How to Win With Online Shoppers in Canada

90 percent of Canadians live within 100 miles of the U.S. border – but retailers must better understand them.

How much time do you spend online in a given month? The average American spends 35.2 hours per month online, according to comScore market research. Canadians spend 36.7 hours per month, the most time online of several major economies that comScore studied in late 2014. The country is also one of the most “connected” in […]

How to Click with High-Tech Online Shoppers

Here’s what we can learn from how people shopped in 2016.

It’s clear that holiday shoppers were driven by two main factors this gift-buying season: technology and convenience. According to Consumer Technology Association (CTA), 68 percent of shoppers – about 170 million people – purchased technology this year. And most of those people bought what they wanted, when and how they wanted it. In our 2016 UPS […]