Ecommerce

89 articles

Closing the Delivery Divide

Global consumers are tapping into the power of choice, control and convenience.

Ever heard of the digital divide? It’s the developing gap between people with and without access to computers and broadband – the digital haves and have-nots, if you will.  The proliferation of smartphones and other mobile devices opened another path to the internet for more people, but much work remains to bring the digital world […]

Can Retailers Use this Season’s Returns to Increase Customer Loyalty?

By doing these three things, retailers can get ahead of the influx of unwanted items – and turn returns into a competitive advantage.

The season of holiday shopping is here, and retailers are preparing for record traffic, excited shoppers and peak sales. But are they accounting for the associated influx of returns? In some product categories, return rates can approach 30 to 40 percent – and that number is at an all-time high during the holidays. In a recent […]

Logistics and Fashion: An Unlikely Marriage?

An editor from the "Fashion Bible" talks about the growing role of the supply chain in retail success.

Fashion and logistics don’t seem like they have much in common. But to WWD, they are two sides of the same coin. The Manhattan-based publication, long known as Women’s Wear Daily, wants to cover the intersection of the business of fashion and the logistics behind it. Longitudes spoke with WWD Executive Editor Arthur Zaczkiewicz about […]

Play the ‘What If’ Game for the Holidays

It’s important to look at your business from every angle and identify potential problems before they wreak havoc on your bottom line.

The holiday season can be a joyful, magical time of the year. Everything looks so festive, and people are in cheerful moods (most of the time). However, if your business relies heavily on holiday sales, the final two months of the year can be quite hectic and stressful. Most retailers are acutely aware of the […]

5 Retail Trends to Look for in 2019

We're on the verge of a seminal moment in how we shop – one we'll view as the real beginning of the Fourth Industrial Revolution.

Editor’s Note: With another record-breaking holiday shopping season underway, we can think of no better time to put the spotlight on retail. Beginning today, Cyber Monday, we’re getting in the retail spirit all week on Longitudes. Stay tuned each day for a look at the state of modern retail and where the industry is heading […]