Industries

147 articles

Customer Loyalty Revisited

A retailer can learn even more from data by running it through deeper cognitive analysis.

Customer loyalty has become an ever more complex and nuanced discipline. Consumers might stick with a brand because of product quality and price breaks, but they also expect something more than just a transactional relationship. Knowing that companies collect their personal information, consumers want data to be the foundation of smart, personalized – bordering on […]

Can We Lower the Barrier to Augmented Reality?

The cloud represents a powerful tool for staying ahead of the game and remaining at the forefront of innovation.

The Fourth Industrial Revolution, more commonly known as Industry 4.0, is transforming the way we manufacture products. A primer on Industry 4.0 published in Forbes describes it as enhancing existing systems with “smart and autonomous systems fueled by data and machine learning.” Augmented reality (AR) is one of the core technologies of this new paradigm. In fact, during the […]

5 Strategies for Leading an Intelligent Factory Transformation

How to implement the next wave of digital innovation toward Industry 4.0.

Intelligent factory transformation is a process that industry leaders are using to create a culture in which change is expected, failure is not penalized and experimentation and learning go hand in hand. A recent Intel study of manufacturing leaders and workers that I co-authored with my colleague Irene Petrick underscores the role that leaders must play in […]

Our Best 2018 Manufacturing Articles

A year-end look at the top manufacturing content from Longitudes.

The digital and physical worlds are colliding in what we now call the Fourth Industrial Revolution. As UPS’s Alan Amling points out, what’s happening under the surface to bring any product to your door is undergoing a massive transformation that will forever change companies, industries and countries. The rise of makerspaces, additive manufacturing and apprenticeships […]

Our Best 2018 E-Commerce Articles

A year-end look at the top e-commerce content from Longitudes.

Navigating the choppy waters of digital commerce is arguably the greatest opportunity – and challenge – for businesses of all sizes today. That’s because e-commerce levels the playing field, allowing resourceful entrepreneurs to plug into global supply chains with unprecedented ease. But where do you begin? And how do you avoid the pitfalls that have […]