Retail

56 articles

A Candy Entrepreneur’s Sweetest Marketing Advice

Marketing in the B2B space presents distinct challenges. But these 4 strategies could take your business to the next level.

Torie Burke, CEO of Torie & Howard, founded her business in 2010 (launched in 2012) with her business partner, Howard Slatkin. The company sells USDA-certified organic candies via distributors and retailers, with a small portion of sales going directly to consumers via the company’s e-commerce site. Their ultimate goal? To clean up the candy aisle by […]

We’re All Human After All

We often buy products not for what they do but for what they mean to us. Retailers must turn the customer journey into an emotional journey.

Artificial intelligence, augmented reality, virtual reality, facial recognition, the Internet of Things … the list goes on and on. More than technology alone, this is where the battle for our wallets is playing out. Think same-day delivery, smart fitting rooms, checkout-less stores and payment solutions making the shopping experience easier, more convenient and faster. But […]

5 Small Business Tips for Boosting Customer Loyalty

From better service to finding a niche, these small business owners developed a formula to keep customers coming back again and again.

Brett and Cristi Burnham run Happy’s Nutrition, a Connecticut smoothie, juice and tea bar. Hall of Fame athletes in the area’s local high school, they count current coaches and athletes as some of their best customers. Though the small business owners have a storied sports history, neither quite knew how to eat right for much of their […]

eFulfillment for Everyone

Thanks to the launch of a new fulfillment service, small- and medium-sized businesses don't have to keep all the plates spinning at once.

Here’s a question for you. What’s the one universal resource that grows larger the more we use it? Answer: trust. And together with fulfillment, trust is at the heart of retail. Why? Because while products are important, we as consumers need delivery of our online purchases whenever and wherever we want. Every time. More than […]

The Customer Experience Accelerator You Can’t Afford to Ignore

From retail to healthcare and insurance, the Internet of Things is personalizing interactions to a level we are just beginning to imagine.

If you’re not considering the Internet of Things as an important component in your customer experience (CX) toolkit, you’d better rethink your CX strategy – and fast. Why? Because CX is hard to do. We’re falling quite short, and we cannot afford to overlook anything that could provide an advantage – particularly one as significant […]