Retail

54 articles

5 Small Business Tips for Boosting Customer Loyalty

From better service to finding a niche, these small business owners developed a formula to keep customers coming back again and again.

Brett and Cristi Burnham run Happy’s Nutrition, a Connecticut smoothie, juice and tea bar. Hall of Fame athletes in the area’s local high school, they count current coaches and athletes as some of their best customers. Though the small business owners have a storied sports history, neither quite knew how to eat right for much of their […]

eFulfillment for Everyone

Thanks to the launch of a new fulfillment service, small- and medium-sized businesses don't have to keep all the plates spinning at once.

Here’s a question for you. What’s the one universal resource that grows larger the more we use it? Answer: trust. And together with fulfillment, trust is at the heart of retail. Why? Because while products are important, we as consumers need delivery of our online purchases whenever and wherever we want. Every time. More than […]

The Customer Experience Accelerator You Can’t Afford to Ignore

From retail to healthcare and insurance, the Internet of Things is personalizing interactions to a level we are just beginning to imagine.

If you’re not considering the Internet of Things as an important component in your customer experience (CX) toolkit, you’d better rethink your CX strategy – and fast. Why? Because CX is hard to do. We’re falling quite short, and we cannot afford to overlook anything that could provide an advantage – particularly one as significant […]

Customer Loyalty Revisited

A retailer can learn even more from data by running it through deeper cognitive analysis.

Customer loyalty has become an ever more complex and nuanced discipline. Consumers might stick with a brand because of product quality and price breaks, but they also expect something more than just a transactional relationship. Knowing that companies collect their personal information, consumers want data to be the foundation of smart, personalized – bordering on […]

Our Best 2018 E-Commerce Articles

A year-end look at the top e-commerce content from Longitudes.

Navigating the choppy waters of digital commerce is arguably the greatest opportunity – and challenge – for businesses of all sizes today. That’s because e-commerce levels the playing field, allowing resourceful entrepreneurs to plug into global supply chains with unprecedented ease. But where do you begin? And how do you avoid the pitfalls that have […]