Retail

56 articles

Customer Loyalty Revisited

A retailer can learn even more from data by running it through deeper cognitive analysis.

Customer loyalty has become an ever more complex and nuanced discipline. Consumers might stick with a brand because of product quality and price breaks, but they also expect something more than just a transactional relationship. Knowing that companies collect their personal information, consumers want data to be the foundation of smart, personalized – bordering on […]

Our Best 2018 E-Commerce Articles

A year-end look at the top e-commerce content from Longitudes.

Navigating the choppy waters of digital commerce is arguably the greatest opportunity – and challenge – for businesses of all sizes today. That’s because e-commerce levels the playing field, allowing resourceful entrepreneurs to plug into global supply chains with unprecedented ease. But where do you begin? And how do you avoid the pitfalls that have […]

Closing the Delivery Divide

Global consumers are tapping into the power of choice, control and convenience.

Ever heard of the digital divide? It’s the developing gap between people with and without access to computers and broadband – the digital haves and have-nots, if you will.  The proliferation of smartphones and other mobile devices opened another path to the internet for more people, but much work remains to bring the digital world […]

Can Retailers Use this Season’s Returns to Increase Customer Loyalty?

By doing these three things, retailers can get ahead of the influx of unwanted items – and turn returns into a competitive advantage.

The season of holiday shopping is here, and retailers are preparing for record traffic, excited shoppers and peak sales. But are they accounting for the associated influx of returns? In some product categories, return rates can approach 30 to 40 percent – and that number is at an all-time high during the holidays. In a recent […]

5 Retail Trends to Look for in 2019

We're on the verge of a seminal moment in how we shop – one we'll view as the real beginning of the Fourth Industrial Revolution.

Editor’s Note: With another record-breaking holiday shopping season underway, we can think of no better time to put the spotlight on retail. Beginning today, Cyber Monday, we’re getting in the retail spirit all week on Longitudes. Stay tuned each day for a look at the state of modern retail and where the industry is heading […]