4 Tennis Lessons for Business

The best players – and the best employees – are never fully satisfied. They keep working to raise their game.

Tennis taught me so many lessons in life. One of the things it taught me is that every ball that comes to me, I have to make a decision. I have to accept responsibility for the consequences every time I hit a ball. – Billie Jean King

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Trust affects every interaction, every project and every initiative your team executes.

I was inspired yet again when the best tennis players in the world descended on Flushing, New York, in pursuit of a US Open title.

I attend as an enthusiastic spectator as often as possible. And while my daily focus is on business, I play tennis on weekends, and I’m a constant student of the game, which got me thinking about the similarities between successful business and successful tennis.

While there are some more obvious business-relevant game play requirements like placement, timing, positioning and strategy, the best players – and the best business people – have mastered these individual lessons:

Keep your eye on the ball.

In tennis, focus is incredibly important so that you can quickly adapt to the different bounces of the ball. The more you can tune out distractions and concentrate just on the ball, the cleaner your shot will be.

In business, you have to be just as adaptable. The ability to pivot based on market variability or customer requirements is necessary. And yet having steely vision on “the critical few” always yields the best results.

Play your side of the court.

When playing doubles tennis, it’s important to play your side of the court. Just as important, you trust that if the ball is on your partner’s side, he or she has “got it.”

And if you’re caught trying to play your partner’s side, you leave yourself vulnerable for a shot down the line by not covering the area you’ve committed to covering. Not to mention, you’re expending extra energy by trying to cover what you should trust your partner to handle.

It’s the same in business – trust affects every interaction, every project and every initiative your team executes. Whether it’s energy, speed or overall execution, there’s a cost if you don’t have trust between your colleagues and teammates. Trust is something you have to build, and most high performing teams absolutely have it.

Call the ball, call for help, cover your partner.

Although covering your assignment is important, there are certainly times when your partner may need your help and vice versa. This is when communication is game-changing.

You and your partner have to constantly be clear on who’s making the play. In tennis, simply using words like “switch” or “I got it” quickly clarifies who’s taking the shot when there’s ambiguity.

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Never squander your hard work by relaxing or celebrating too early.

This kind of communication is just as important in business – it’s about letting your teammates know you’ve got it and helping them cover for accountability, especially when it comes to getting something done for a customer. That communication and responsiveness to your teammates is paramount.

Finish the point.

Nothing is more frustrating in tennis than hitting an amazing shot that your opponent returns weakly and then missing the winner because you thought (erroneously) that the point was already over. In tennis, as well as business, you can’t take your eye off the ball until the point … or the task is complete.

Never squander your hard work by relaxing or celebrating too early. Take nothing for granted. Keep competing until you hoist the championship trophy.

In conclusion, tennis is not for the faint of heart. There is no team on the bench to give you time to catch your breath or collect your thoughts. There’s no one in your corner spewing strategy.

There’s no caddy calling the shots. Your coach and your fans are barely within earshot. Just as in business, you have to be in the moment, and you have to take responsibility for your actions and be accountable for the results. You have to collaborate and communicate with the one person positioned to help you cover the court.

You also have to be empowered to make fast decisions, try new shots and go after opportunities. And don’t forget the best players – and the best employees – have the discipline to keep learning and the commitment to keep raising their game.

Once you’re ready, you have to stay ready to adapt to whatever way that ball bounces … and that’s why you survive through lifelong learning, whatever the lesson may be.

Kevin Warren is UPS’s Chief Marketing Officer, responsible for U.S. Marketing, International Marketing, Digital Infrastructure Analytics, Revenue Management, Business Planning and Forecasting, Customer Loyalty Management and Segment Marketing, as well as Customer Communications and Public Relations.

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