Helping Love Bloom

Learn how Cupid is powering the Global Smart Logistics Network.

We might be in a digital age, but, when it comes to the year’s sweetest holiday, an emoji-filled text just won’t do. That’s why UPS geared up its global logistics of love network this year to deliver an estimated 89 million flowers for Valentine’s Day.

UPS will deliver 1 million more flowers than in 2018, meaning about 9 million pounds of blooms will crisscross the globe for Cupid’s big day.

With most of the Northern Hemisphere locked in winter’s grip, U.S sweethearts rely on growers in the warmer climates — mainly from Colombia and Ecuador as well as Costa Rica, the Dominican Republic and Guatemala — to produce most of the flowers exchanged during the holiday.

The UPS Global Smart Logistics Network fuels flower transportation worldwide for Valentine’s Day. Check out this short video to see the network in action.

To ensure these precious flowers arrive at peak freshness, UPS shepherds the shipments from colorful growing fields in Latin America through the Miami International Airport — where UPS is one of the largest air cargo carriers — to final recipients in less than two days.

UPS added 50 extra flights during this period to handle roughly 517,000 bloom-filled boxes.

Logistics of love

UPS’s state-of-the-art network ensures that flowers arrive in pristine condition.

Temperature-controlled aircraft and trucks carefully transport the precious blooms from fields in countries like Ecuador and Colombia to the United States.

Teams then meet the shipments at the Miami UPS facilities and rush them to an enormous refrigerated warehouse cooler the size of about five basketball courts.

U.S. Customs and Border Protection agents inspect and sort the boxes for fast clearance before flower distributors pick them up and get them to delivery.

Counting on UPS

Galo Sanchez, executive vice president of The Elite Flower, Colombia’s largest privately owned flower farm put it this way: The need for a reliable logistics partner is crucial for us to spread joy and love to our customers around the globe.

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U.S. consumers will spend $20.7 billion, up from $19.6 billion a year ago, on Valentine’s Day gifts.

Because we know millions of sweethearts are counting on us, every year, we depend on UPS’s operational expertise to ensure that love blooms on Valentine’s Day.”

According to the National Retail Federation, U.S. consumers will spend an estimated $20.7 billion, up from $19.6 billion a year ago, on gifts for Valentine’s Day.

Roughly $1.9 billion of that spending will come from flowers.

And our logistics network will be there every step of the way. We’ll work our magic so Cupid can work his magic.

Francisco Ricaurte is UPS’s country manager for the Andean Countries: Bolivia, Colombia, Ecuador, Peru and Venezuela.

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