Counterintuitive Innovation

Here are some lessons from a former Air Force pilot on outside-the-box thinking.

Jeff Kozak | UPS

Former Air Force Col. Jeff Kozak recently joined UPS’s fuel team to launch a new fuel efficiency application.

In that role, Jeff must often expect the unexpected and trust his intuition.

The pursuit of constant improvement has taught Jeff that even the slightest of tweaks can have massive results.

Jeff takes the stage at TED@UPS to share how the greatest innovations can be counterintuitive.

Jeff Kozak is a Fuel and Operations Strategist at UPS Airlines.

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