Podcast: Crystal Clear on Retail

These 2017 holiday shopping trends are driving the seismic shift in online purchasing.

Udayan Bose | NetElixir

Udayan Bose might be hiding a crystal ball somewhere.

That’s because his projections of online holiday shopping are always the best in the business – almost too close to what actually happens.

Ahead of Black Friday and the kickoff of retail’s busiest season, Longitudes sat down with Bose, founder and CEO of NetElixir, a search marketing agency that partners with companies like UPS to better understand the future of shopping.

Bose explains the secret sauce behind his powerful prediction algorithm, how he made the shift from chemical engineering to retail prognostication and the movement toward more experience-based purchasing decisions.

What is the biggest story in retail for 2017? What can online search habits tell us about what we ultimately buy? How can businesses of all sizes tap into this data?

And finally – and most importantly – is cash a tacky gift?