Longitudes Radio

24 articles

Podcast: The Long Game

Unlocking Design Thinking: Part II

As Tim Brown sees it, the great problem for organizations today is they struggle to think far enough into the future. That’s because they don’t have the ecosystem or the people in place to anticipate where the world is heading. But the CEO and President of IDEO is bringing together leaders from different backgrounds, industries […]

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Podcast: Finding Your Creative Confidence

Unlocking Design Thinking: Part I

When you hear the name Tim Brown (not the football player), the words design thinking are likely to follow. As a leading influencer of the design thinking movement, Tim encourages companies to solve problems primarily through the lens of what people need. In other words, Tim wants us all to think more like designers. In this […]

Podcast: Richard Branson Dreams of a New Day for Transportation

Where he’s going, he doesn’t need roads. Richard Branson talks space travel, the Hyperloop and trains traveling faster than the Concorde.

Richard Branson jokes that he rarely says no to much of anything, which has earned him the nickname Doctor Yes among his peers. Perhaps that explains the ocean-spanning hot air balloon rides and kitesurfing across the English Channel – or as he calls it, his “insatiable interest in life.” The founder of the Virgin Group […]

Podcast: Nirvana in 3D

Additive manufacturing will forever shift the concept of supply and demand, moving businesses and consumers from a mindset of “best fit” to “my fit.”

Additive manufacturing, or 3D printing, allows us to imagine a world where we can make whatever we want whenever we want it. Long-hyped but not yet fully realized, the technology has the power to discard the old model of production, ushering in a new age of personalization that turns the notion of supply and demand […]

Podcast: Passion Alone Is Not Enough

What are the pillars for small business growth today?

Starting your own business is hard – no, it’s really hard. Just ask the millions of aspiring small business owners whose “big idea” never made headway in the real world. It’s not that these entrepreneurs didn’t care or work hard enough, argues Gene Marks, a columnist, author and small business owner who writes for The […]