e-commerce

2 articles

Back to the Future in e-Commerce

Looking five years back – and forward.

In the iconic Back to the Future film trilogy, high-schooler Marty McFly and eccentric scientist Emmett “Doc” Brown travel back and forth in time 30 years or more using a tricked-out silver DeLorean fueled by a plutonium-powered “flux capacitor” that generates the 1.21 gigawatts needed for time travel.  When it comes to e-commerce and retailing, […]

Experience vs. Vision: Finding Retail’s Sweet Spot

A retailer’s three-step process to better managing fulfillment

The term “legacy company” may call to mind an institution with a proud tradition, grounded and established, with experience burnished over time. Or, it could conjure the image of a stodgy, slow-moving enterprise, too steeped in its old practices to meet new and rapidly changing consumer demands.  That’s not a company primed to compete with […]