exporting

37 articles

Breaking Through Borders

How implementing certain strategies can help SMEs overcome exporting challenges.

As unbelievable as it may sound, the only source of economic growth in Europe between 2008 and 2013 came from exporting goods and services. Today, exports are still the most important – but fortunately not the only – engines for growth, according to the European Commission. Making up over 99 percent of all businesses, small- and medium-sized enterprises (SMEs) […]

Navigating the New World of Industrial Buying

Caught in a digital tsunami? Here are five ways industrial manufacturers and distributors can ride the wave.

The landscape of industrial manufacturing retail is changing. New market forces are at play, nudging buyers to move away from traditional, channel-centered sales and venture into a world where multiple complementary sales channels operate in tandem – the omni-channel arena. So what’s going on? The rise of online sales has fostered an ever more exacting […]

This Tiger Still Has Teeth

Chinese exporting has slowed, but leading manufacturers are implementing innovative logistics practices to regain their momentum.

Chinese exporters dominated the global manufacturing game for so long that it was easy to believe their domination would continue indefinitely. But the evidence is increasingly clear: The world’s second-largest economy — an economy that boomed in recent decades thanks, in large measure, to exports — needs to change the way it does business as headwinds threaten future growth. The […]

Ensuring Global E-commerce Success During the Holidays

What can companies do to win the global e-commerce race?

U.S. retailers gearing up for the holidays could be overlooking a key source of sales: international shoppers. To win in the global e-commerce race, companies can’t rely on the same approach they use domestically.  Featured products, marketing content and promotions targeting U.S. consumers may not resonate in all markets. For example, as U.S. retailers promote […]

What the Trans-Pacific Partnership Means for the West

Although conversations about TPP usually focus on Asia, we should also examine its potential impact in the Western Hemisphere.

Trade is never a popular topic in a presidential election year, but 2016 may prove to be an inflection point. For the first time since the Depression, the presumptive candidates of both major political parties have spoken skeptically about trade, one even suggesting that he would renegotiate existing agreements including NAFTA. [Also on Longitudes: The Urgency […]