Omni-channel

23 articles

4 Trends Redefining Distribution

The dominant design of distribution is changing, and the results will be dramatic.

Remember the early days of cellphones when a new model seemed to appear every week and each one looked dramatically different? This is typical of a new product market. Initially, wildly different variants are released and tested in the market, but eventually they converge on a common core of features. That is, a dominant design […]

3 Golden Rules of Retail

Retailers focused on customer needs win in the long run.

Failing fast, deploying minimum viable products and pivoting when necessary are what most entrepreneurs consider standard protocol these days. Much of this lean startup methodology has crept its way into the corporate world.  We see the effects of this mindset in companies’ logistics strategies across multiple industries, with many e-commerce giants racing to provide more […]

Get Ahead Of Shifting Customer Loyalties

The UPS Industrial Buying Dynamics study provides new insight for reaching today’s customer.

Industrial distributors, take note: Customers have formed new allegiances. The customer loyalty of years past was built on a personal relationship, one that was mutually viewed by distributors and buyers as an ironclad agreement. The comfort of familiarity doesn’t carry the same currency anymore. Instead, customers are motivated by lower prices, how quickly a particular […]

Keeping Up With the Customers (Sustainably)

Online retailers and brick-and-mortar stores are trying to hit all of the fulfillment channels. How will sustainability fare?

A few years ago, “showrooming” – in which a customer checks out a product at a physical store and then buys it from a different business online – looked like the harbinger of doom for brick-and-mortar retailers. Then shoppers flip-flopped that behavior, engaging in what’s dubbed “webrooming.” Now it’s common for customers to research items […]

Holiday Returns Are Peaking, Too

Retailers don’t have to scale these growing returns peaks alone.

While most of us are busy taking down the Christmas decorations, many others will be returning those wrong-sized or otherwise unwanted gifts. That’s why UPS expects to return more than a million packages to retailers on January 6, 2016. Accordingly, UPS has designated this “National Returns Day,” the year’s busiest day for returns. By the […]