Small Business

26 articles

5 Small Business Tips for Boosting Customer Loyalty

From better service to finding a niche, these small business owners developed a formula to keep customers coming back again and again.

Brett and Cristi Burnham run Happy’s Nutrition, a Connecticut smoothie, juice and tea bar. Hall of Fame athletes in the area’s local high school, they count current coaches and athletes as some of their best customers. Though the small business owners have a storied sports history, neither quite knew how to eat right for much of their […]

Making B2B E-Commerce as Easy as ABC (or B2C)

UPS is joining forces with Inxeption to help small businesses sell online and master the e-commerce supply chain.

Point. Click. Pay. Ship. Track. Receive. That’s the simplicity of business-to-consumer shopping online. From cat food to clothes to cars, consumers can buy just about everything from just about anywhere. Now people who buy for their businesses are bringing those same expectations to their business-to-business world. They expect the same experience when they order widgets […]

Make Your Small Business Great and Powerful

Lessons from The Wizard of Oz.

Remember the climactic scene in The Wizard of Oz when Dorothy and her friends look “behind the curtain” and discover the real Oz? The huge, smoke-billowing Oz ruled the Emerald City with his powerful voice and massive presence. But it turned out that he was just a regular guy in a small booth with a […]

eFulfillment for Everyone

Thanks to the launch of a new fulfillment service, small- and medium-sized businesses don't have to keep all the plates spinning at once.

Here’s a question for you. What’s the one universal resource that grows larger the more we use it? Answer: trust. And together with fulfillment, trust is at the heart of retail. Why? Because while products are important, we as consumers need delivery of our online purchases whenever and wherever we want. Every time. More than […]

Our Best 2018 Small Business Articles

A year-end look at the top small business content from Longitudes.

Editor’s note: The past year was hardly lacking for stories on Longitudes. We explored the trends of tomorrow with thought leaders like Richard Branson and Tim Brown. We highlighted upstart businesses that are changing the way we live, work and play. And we showed you how UPS is tapping into its Global Smart Logistics Network to […]