Small Business

15 articles

From Victims to Fighters

This CEO turned her personal struggles into a business – while tapping into the future of healthcare.

Editor’s Note: October is National Women’s Small Business Month, and here at Longitudes, we’re putting the focus on entrepreneurs who are getting big results out of their upstart companies. This is part one of an ongoing series of interviews with women small business owners. Emily Levy, the CEO and co-founder of Mighty Well, believes wellness […]

3 Ways Small Business Can Play (and Win) Big

Why the little things make all the difference for upstart companies.

If we do business today the way we did yesterday, then we won’t be in business tomorrow. That axiom always reminds me to keep an open mind to new ideas, trends and strategies. It’s part of the reason why, in 2014, after enjoying a successful career in banking, I left it all behind to buy […]

E-Commerce Made Easy

A conversation on Ware2Go and other solutions to the most vexing small business problems.

Click here to listen to a conversation between small business expert, Steve Strauss, and Leo Schafer, CEO of PR Diamond Products. There’s good news for small businesses: The playing field is leveling. The e-commerce boom – no doubt, the biggest game changer in recent years – has opened a world of opportunity for businesses of all sizes. […]

That’s One Smart Flowerpot

This entrepreneur is harnessing the power of plants to address a chronically overlooked health hazard.

If necessity is the mother of invention, then it’s fitting that eco-entrepreneurs like Paolo Ganis would partner with Mother Nature herself to create environmentally friendly products. Paolo and his Italian company, Laboratori Fabrici, are helping consumers fight dangerous indoor air pollution using nature’s greatest defense against toxins – plants. Paolo and his team created Clairy, […]

Rethinking the Fire Extinguisher

An entrepreneur's quest to build fire extinguishers that are functional — and beautiful.

In France, most homeowners don’t own a fire extinguisher, and if they do, they stow it away in a cabinet or closet. The safety item that should be perhaps most accessible is often the most difficult to find. French fire safety expert Rodolphe Gimenez wants to change that. “Fires are the second cause of mortality […]

Turning a Passion for Wine into an Omni-Channel Business

Studying and tasting Italian wine was once just a hobby for Luigi Cattaneo, an information technology veteran of 25 years. But when Cattaneo realized that he could transform his passion for fine wine into a successful omni-channel business, he and his friends created the wine bar and e-commerce site Bibentes.

A few years ago, Luigi Cattaneo was frustrated with his career in IT. He had handled projects involving B2B and B2C, direct and indirect sales, brand and product management, and more. Over the years, he had worked with a diverse range of people at several companies. But, says Cattaneo, “The products were starting to feel […]

Getting in the Family Business

A business owner with entrepreneurship in his blood puts a modern twist on his family’s craft.

Small business owner Mike Smith is passionate about the power of solar. The co-founder of Smith & Sons started his general contracting business with his father in the 1980s, when the two began rehabbing homes in low-income neighborhoods on the banks of the Anacostia River in Washington, D.C. His company now provides off-grid clean energy […]

5 Lessons Other Small Business Owners Have Already Learned

Go ahead and take some notes – there's no need to repeat these small business mistakes.

Experience is a very good teacher, and every small business owner learns some lessons the hard way. But you can avoid many hassles and headaches by learning from the mistakes of other entrepreneurs who have already faced the same issues you’re facing. Here are five lessons small business owners have learned that they wish they […]

Relentless Service

Getting ahead in three different industries takes hustle. Just ask Ryan Alovis, founder and CEO of The Stella Group. But that’s okay, Ryan was born to hustle. Check out Ryan’s tips for outhustling the competition.

Long before Ryan Alovis sold his first business, MagazineDiscountCenter.com, to Time Inc. at the age of 33, he had already risen to success in the nightlife industry in New York City. What started as Ryan’s college side gig turned into a full-time enterprise that employed hundreds of other party promoters. His entrepreneurial roots run deep. […]

Running with the Big Dogs of E-Commerce

(Even if you're just a pup).

In a global digital economy, size doesn’t matter. The world’s electronic commerce system has transformed retailers into e-tailers, attracting and retaining consumers around the corner and around the globe. So, brands of various sizes and scope can now compete on the new global playing field, valued at $2.3 trillion and projected to almost double by […]

Imagine It, Make It

In this Q&A, Joel Johnson, inventor, innovator and co-founder of BoXZY, discusses the power of expanding the maker movement.

Small business owners Joel and Justin Johnson want you to build more stuff. The Pittsburgh-based brothers have formed their business on a simple premise: Just about anyone can make virtually anything from almost anywhere. BoXZY is a cube-shaped machine with rapidly changing parts: a CNC mill, 3D printer and laser engraver. Think of it as […]

Small Business Success: Charlotte Mobile Makery

Do you have the initial ingredients to survive in the startup world?

Shannon Hale and Jess Murphy recently left their jobs and started a small business together. Was it a difficult decision? “It was the worst decision I ever made,” Jess told me. OK … just kidding. She never said that. In fact, Jess said something very different. “Best decision ever,” she actually said. “Shannon and I […]

Leveraging a Small-Business Mindset for Long-Term Success

Why smaller companies are ready to thrive in the age of disruption.

We hear a lot these days about disruption. Hardly a day goes by without the announcement of a new disruptive technology. Talk of well-established companies being overtaken by new and nimble startups is commonplace. Large multinational corporations worry if they can move fast enough to respond to the next big thing. But the threat of […]

Why Customer Service Begins with Empathy

How compassion became the secret sauce for my small business.

Five years ago, my business fell into my lap. I was living in Chicago, working as a marketing consultant for a variety of clients. An old friend of mine who owned a fish market in Bath, Maine, said he wanted to sell live Maine lobsters and seafood online. I decided to do some research for […]

Five Lessons from my Small Business Journey

The founder of Pete's Paleo shares five lessons he learned as an entrepreneur.

“Why don’t you start a small business?” That’s the question my wife Sarah asked when I searched for inspiration with my career. It’s the question that put us on our path to becoming small business owners. If you’ve ever been fed up with your daily grind, and considered pursuing your own dreams, you probably know […]