TED@UPS: What if Trade Was Used to Fight Terrorism?

When goods cross borders, armies stay home.

Romaine Seguin | UPS

Romaine Seguin believes in the power of trade. That’s because she’s seen first-hand how trade can transform impoverished communities around the world.

Learn more about this important issue by watching Romaine’s talk from TED@UPS 2016 below, and then check out our most recent conversation with Romaine about her experience as a TED speaker.

Q. What was the most enlightening surprise from the TED@UPS experience and why?

I am a runner — I’ve run marathons — and let me tell you, running a marathon is a piece of cake compared to giving a TED Talk.

I had no idea how intense it would be and the amount of work it would require. But it was a priceless experience I wouldn’t trade for anything.

I was impressed with the quality of people from TED who worked with us.

They truly are brilliant and have made me appreciate the art of structuring, expressing and delivering my ideas.

I am a better speaker because of this experience, and in all honesty, after this, I doubt there is a speaking engagement I couldn’t do!

Q. What do you hope people take from your talk?

I hope people, especially those from outside UPS, will look at trade from a different perspective and see how much good it can bring to humanity, especially to developing countries.

I would like for people to see what trade can bring to their communities: infrastructure, education and an overall improvement in people’s lives.

I would like for people to see that trade is not a political statement, but a tool to improve communities and make lives better, a tool that provides hope for those who need it the most.

Q. How did giving a TED@UPS talk inspire you?

How didn’t it inspire me?

The whole process from beginning to end was true inspiration.

I knew I was passionate about the topic I addressed, but putting structure around the talk made me feel even stronger about the topic and learn more about it.

I am blessed and fortunate enough to have been around the world, and I’ve seen the good and the bad, and being able to vocalize and share my experiences was truly gratifying.

The interaction with TED curators was always inspiring because they push you to get the best out of you.

And last but not least, the interaction with my fellow presenters and learning about their topics and their passions was not only enlightening but also fun and educational.

Q. What encouragement would you give people thinking about giving a TED@UPS talk in the future?  

Be prepared for a lot of hard work, and don’t underestimate the time you need to write and then rehearse.

It’s a lot! But it is worth every second.

Giving a TED@UPS Talk will challenge you, but it will make you a much better speaker.

You will learn, you will have fun and above all, you will be a better person and professional. goldbrown2

Click here to learn more about Romaine.

Romaine Seguin is President of the UPS Americas Region. She is responsible for all UPS package and cargo operations in Canada and more than 50 countries and territories, as well as the UPS Supply Chain Solutions operations throughout Latin America, Miami and the Caribbean.

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Reprinted with permission of Longitudes, the UPS blog devoted to the trends shaping the global economy.

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