TED@UPS: What if Everyone in the World Had an Address?

Here's why a simple address is no small matter.

Mario Paluzzi crafts solutions to the shipping industry’s most head-scratching challenges. After developing a mobile app for drivers and an online web portal for customers and carriers, he wondered what our world would look like if we could give everybody an address. 

Mario shares his story in his TED@UPS talk featured below. After you watch the video, read our Q&A with Mario on his TED experience. 

Q. What was the most enlightening surprise from the TED@UPS experience and why?

The focus on mastering the art of brevity.

When you truly commit yourself to delving deeply into a single idea you begin to look at things in your world a different way. You start to discover nuances in details, which helps to really explain the point you’re trying to make.

The TED process is brilliant in that it promotes complex ideas in a very simple way. Much of the time in the months before the event was spent not adding content, but rather refining the content over and over until the least amount of words told the best story.

This way of thinking is different, and it’s hard, but in the end the results are well worth it.

Q. What do you hope people take from your talk?

Our reliance on technology has presented an interesting dilemma: How much privacy are we willing to give up for convenience.

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Think of how different our world would look if there was more trust. 

Using the navigation on your phone saves you time, so you willingly give your personal information to your maps application.

The answer comes down to how much we trust those holding our personal data. Since the positive impacts (and convenience) of a mobile-based address are countless, we need to spend time determining what must be done to build trust.

Think of how different our world would look if there was more trust.

How far could we have progressed as a society if we spent more time focusing on why we lack trust and what we can do to fix that.

Q. How did giving a TED@UPS talk inspire you?

Too often we’re stuck to this notion that activity means productivity.

Finding the time to just sit and think is something we need to do more, and TED reminded me of that truth.

The whole idea of TED is well… ideas. It’s ideas that shape the world around us and move us forward. We should probably spend more time focusing on idea creation.

Q. What encouragement would you give people thinking about giving a TED@UPS talk in the future?  

TED talks are extremely challenging, which means the output is that much more rewarding. It was a true time commitment, but once it’s over, you want to start planning your next one.

It’s easy to get laser focused on our careers or hobbies, but when you push yourself out of your comfort zone, you return to those same things with a refreshed passion and a new energy.

If you participate in the next TED@UPS event, you’ll approach other areas of your life with more enthusiasm. goldbrown2

Click here to learn more about Mario.


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Mario Paluzzi is a Senior Manager for Integration and Automation at Coyote Logistics.

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Reprinted with permission of Longitudes, the UPS blog devoted to the trends shaping the global economy.