House of cards

The Big Data Behind Netflix’s “House of Cards”

How Netflix uses viewing patterns to craft successful original programming just for you.

Paper Magazine | Paper Magazine

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Netflix has access to an enormous amount of user data.

As one of the most engaging online destinations in the world, Netflix has access to an enormous amount of user data. When the company made the switch from DVD rental service to online streaming platform, its ability to track user insights grew exponentially.

So, what do they do with all that data? They use it to bring us better, bingeworthy programming. Enter: “House of Cards.”

Click on the infographic below to see how Netflix took user data from insight to investment and ended up with a critically acclaimed hit. goldbrown2

 

[Also on Longitudes: The U.K. Tech Revolution]

This article first appeared on HPE Matter and was reused with permission.

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Paper Magazine is a contributor for HPE Matter.

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