The Future Looks Clean

The Sustainable Fuel Buyers' Principles will ensure progress toward an array of new fuel options.

Beth Richmond | BSR

When it comes to predicting the future, even the best forecasters rarely provide the crisp detail most of us need to make confident decisions in the present. Nowhere is this more true than in sustainable fuels for road freight.

Pullquote share icon. Share

We’re heading toward a low-emission future where different fuels serve different purposes.

We know we’re heading toward a low-emission future where different fuels — compressed natural gas, liquefied natural gas, biofuels, renewable diesel and electricity — will be needed to serve different purposes, depending on fleet requirements. We also have a picture of the potential technological options.

Despite this directional clarity, buyers and suppliers still lack the certainty they need to make investments at scale. Buyers can’t make decisions because the technology isn’t far enough along, and it’s hard to weigh different fuel options based on sustainability because the social and environmental impacts are not always clear.

Moreover, suppliers can’t make decisions because they don’t have a clear sense of the scale and shape of buyer demand.

The Sustainable Fuel Buyers’ Principles

When it comes to low-emission fuels — especially low-carbon fuels — it’s time for a new crystal ball. Enter the Sustainable Fuel Buyers’ Principles, which launched at the Advanced Clean Transportation (ACT) Expo in Long Beach, California.

The inaugural signatories — including HP, IKEA, UPS, Pepsi and Wal-Mart — are committed to accelerating the transition to sustainable, low-carbon fuel and related technologies. These companies represent many of the country’s largest fleets and freight buyers.

Created by the members of BSR’s Future of Fuels and vetted through our network of 600 expert and industry stakeholders, these principles are intended to achieve three main goals: build the market for low-carbon fuels, ensure progress toward a sustainable set of fuel options and create opportunities for partnership and collaboration.

The principles will do this by:

  • Signaling the magnitude of business demand for more sustainable, low-carbon fuels for freight: Signatories join a growing group of companies that want more sustainable fuels, and BSR is planning to measure their demand annually starting this year.
  • Clearly articulating criteria to increase buyers’ use of low-carbon fuels: For suppliers, these principles will clearly define what sustainability means to buyers. And the buyers — fleet owners and shippers — can use the principles as a basis to develop custom criteria that fit their needs.
    Pullquote share icon. Share

    We know for sure that the future of fuels will include many different low-carbon options.

  • Encouraging value chain engagement to boost collaboration and pilots of new fuel investments: The principles promote pilots and partnerships focused on testing and scaling up low-carbon fuels.

While we can’t predict the precise mix of fuels and technologies, we know for sure that the future of fuels will include many different low-carbon options. And BSR’s Future of Fuels group is working to sharpen the focus by engaging partners across the value chain, sending stronger demand signals and creating clear criteria needed for success.

This article first appeared on BSR and was republished with permission.

You might also like:

How Businesses Can Lead Sustainable Growth

Podcast: What’s Next for Green Energy?

Sustainability: A Brand’s Secret Weapon

Beth Richmond is a manager at BSR, overseeing the Future of Fuels collaborative initiative.

Click the RSS icon to subscribe to future articles by this author. RSS Feed

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s