Looking for new ideas to jumpstart your professional life? Here is a good place to start.
With so many business books out there, how do you choose which ones to read?
There are books on how to work more efficiently, how to be a better leader and how to stay motivated at the office.
But what about books that can help you understand the changing business world and how to adapt and remain competitive?
“Mutually beneficial partnering can be a model for business growth and innovation.”
Bob Johansen and Karl Ronn, co-authors of The Reciprocity Advantage, explore a business model based on mutually beneficial partnerships that open doors to growth opportunities and innovation.
Diana Rivenburgh, author of The New Corporate Facts of Life, walks us through the seven interconnected forces overhauling the global business landscape – and explains how they should be used.
Jeremy Rifkin, author of The Zero Marginal Cost Society, highlights how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons.
The Reciprocity Advantage
The Volatile, Uncertain, Complex and Ambiguous World (VUCA World) of the near future is difficult for your business to face without a proper strategy. The reciprocity advantage is a strategy for embracing disruption with the right partners to make a company an industry leader.
– Bob Johansen and Karl Ronn
The New Corporate Facts of Life
It is my sincere hope that readers of The New Corporate Facts of Life will view business with a fresh set of eyes and be inspired to make choices embracing a shared value model, where we enhance not only the balance sheet, but also the world in which we live.
In the words of Peter Drucker, “Leaders in every single institution and in every single sector have two responsibilities. They are responsible and accountable for the performance of their institutions. They are responsible also, however, for the community as a whole.”
True leaders emerge without official titles, positions of power or sources of wealth. Each of us has the opportunity to lead from where we stand.
– Diana Rivenburgh
The Zero Marginal Cost Society
The Zero Marginal Cost Society uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death — the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share.
My book concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era.
We are entering a world beyond markets where we are learning how to live together in an increasingly interdependent global collaborative commons.
– Jeremy Rifkin
For a chance to win one of these three books, subscribe to Longitudes and tweet us your favorite business book using #LongitudesBooks – tag @UPSLongitudes. Winners will be selected on Feb. 16.
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