These 3 Books Can Transform Your Business

Looking for new ideas to jumpstart your professional life? Here is a good place to start.

With so many business books out there, how do you choose which ones to read?

There are books on how to work more efficiently, how to be a better leader and how to stay motivated at the office.

But what about books that can help you understand the changing business world and how to adapt and remain competitive?

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Mutually beneficial partnering can be a model for business growth and innovation.

Bob Johansen and Karl Ronn, co-authors of The Reciprocity Advantage, explore a business model based on mutually beneficial partnerships that open doors to growth opportunities and innovation.

Diana Rivenburgh, author of The New Corporate Facts of Life, walks us through the seven interconnected forces overhauling the global business landscape – and explains how they should be used.

Jeremy Rifkin, author of The Zero Marginal Cost Society, highlights how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons.

The Reciprocity Advantage

The Volatile, Uncertain, Complex and Ambiguous World (VUCA World) of the near future is difficu51dba2gslsl__sy344_bo1204203200_lt for your business to face without a proper strategy. The reciprocity advantage is a strategy for embracing disruption with the right partners to make a company an industry leader.

The Reciprocity Advantage introduces mutually beneficial partnering as a futuristic model for business growth and innovation. The book will also show you how to apply this logic to your business.

– Bob Johansen and Karl Ronn

 The New Corporate Facts of Life

It is my sincere hope that readers of The New Corporate Facts of Life will view business with a fresh set of eyes and be inspired to make choice41ezkt3vvls embracing a shared value model, where we enhance not only the balance sheet, but also the world in which we live.

In the words of Peter Drucker, “Leaders in every single institution and in every single sector have two responsibilities. They are responsible and accountable for the performance of their institutions. They are responsible also, however, for the community as a whole.”

True leaders emerge without official titles, positions of power or sources of wealth. Each of us has the opportunity to lead from where we stand.

– Diana Rivenburgh

 The Zero Marginal Cost Society

The Zero Marginal Cost Society uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death — the inherent entrepreneu51oq2wlnfgl__sx323_bo1204203200_rial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share.

My book concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era.

We are entering a world beyond markets where we are learning how to live together in an increasingly interdependent global collaborative commons.

– Jeremy Rifkin goldbrown2


You might also like:

The Power of Resilience

The Digital Revolution is Creating New Opportunities for Leadership

Solving the Productivity Puzzle


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Yura Choung is a writer and editor for UPS Longitudes.

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